Refreshing Community Logos
I volunteered to redesign a few logos in my community that I felt needed a little extra help. Here are the before and after logos:
Leavitt Group Branding
I was fortunate to be involved in creating Leavitt Group's brand. The Leavitt Group owns multiple insurance agencies throughout the United States. Their business model is based on a 60/40 partnership (60% owned by corporate entity and $40% owned by the onsite agency manager). The size of the shapes in the logo's mark represents that 60/40 partnership, along with an abstract "L" in the negative space. The letters in making up "Leavitt Group" are also in exact 60/40 relationship.
Shh... It's a Secret. (Leavitt Group Commercials)
Our marketing team developed a small marketing campaign, including some commercials. We did everything in-house. We initially put mock-up commercials together, with the intention of hiring 'real' actors. But in the process of getting the ads approved, they said using us would be just fine. Who knew my design career would lead me into a stepping stone of Hollywood fame.
Leavitt Group Annual Report
At the Leavitt Group, I've had the opportunity to design several key corporate documents such as their annual reports, annual conference booklets, corporate newsletters, proposal materials, tradeshow flyers and banners, and more.