I have worked with the Leavitt Group as a graphic designer for nearly eight years. The Leavitt Group is a great organization and I work with great people. About six month ago I sought after a new job within the Leavitt Group. Simply put, I am now a marketing consultant to help our various Leavitt Group agencies to sell more home insurance and auto insurance.
The Leavitt Group is one of the largest insurance brokers in the nation and primarily provides business and health insurance to our commercial clients. A smaller portion of the Leavitt Group's revenue is made up of personal insurance (home & auto insurance... the kind of insurance you are used to seeing.) Although personal insurance is a smaller part of the Leavitt Group's make-up, Insurance Journal ranks the Leavitt Group as the 7th largest private broker that provides PERSONAL insurance! Link: Top 50 Personal Lines Leaders
HOW IS THE LEAVITT GROUP DIFFERENT?
The Leavitt Group is not an insurance company. They represent top insurance companies, such as Allstate, Progressive, Safeco, Travelers, Hartford, Bear River Mutual, etc. We are the broker, the middle man, the independent agent. The best analogy I've heard is we are the match makers in the insurance industry. Just like a match.com or cupid.com, our agents take your profile and match you with the insurance company that meets your needs and price. I like this model because our agents are licensed professionals, they give unbiased advice, and they shop different insurance companies for you.
WHAT ABOUT GEICO & PROGRESSIVE?
You might be thinking... I've never heard of Leavitt Group, or had no idea that they even sold home and auto insurance. I'm not surprised. Let me explain why: Again, the Leavitt Group is a broker and not an insurance company. Its the insurance companies that have the huge advertising budgets. (GEICO spends over $1 Billion a year in advertising... that's insane!) And these companies have flooded the market with the message that getting the cheapest insurance is the only thing that matters. I can't dispute that I've laughed at a GEICO commercial from time to time. But the cheapest insurance mentality is wrong and drives me nuts. When it comes to protecting your most valuable assets: your home, your car, your FAMILY, not only do you want the best price... but you need to make sure that you are adequately covered and protected in the event of an accident or tragedy. I love having an insurance agent that can talk me through the process, give their unbiased recommendations, and help me make an informed decision on my insurance.
For example, I believe everyone should have umbrella insurance. Don't know what it is? Ask an insurance agent.
So my job is to help spread the word that the Leavitt Group offers home and auto insurance. (Somewhat of a secret. Inspiration for our secret campaign commercials a few years back.) To spread the word requires strategic marketing in order to compete with the onslaught of GEICO and other major insurance company advertising. We don't plan to compete in the same way as GEICO. So don't expect lots of Leavitt Group commercials to appear on your TV. My strategy is very simple: take good care of our customers and let them do the talking. While other insurance companies spend millions talking about how cool they are, I want to focus one encouraging our customers to talk about how cool we are. I've developed a strategic approach in which our agencies can enhance our customer experience and help them spread the word. When it comes to insurance, most people make their decisions based off of a recommendation from a friend or family member.
WHY DID I SWITCH JOBS?
I love graphic design and always will. However, when it came to enhancing and growing my skills, my heart was not into design for the long haul. Everything that I've been researching, reading, learning, and excited about in my spare time involved marketing. And over time as I've worked at the Leavitt Group, I've become fascinated with personal insurance and how misunderstood it is at large. I've been anxious to make a difference in marketing this segment of the Leavitt Group, because I believe in the Leavitt Group, its products, and its people. I've been hitting it with full force and having a lot of fun doing it.